“Creative House understood KUSSHI instantly and that’s part of what I loved most about working with Jess and the team. As to the results, in 2025 we’ve seen some months achieve a 3x increase vs same month of 2024 which needless to say I’ve been happy with. Their combined knowledge of Amazon and design is impressive and we felt in safe hands throughout.”
— Jessica Parker
Founder, KUSSHI
KUSSHI had a clear idea of their premium brand image but faced difficulties translating that into their Amazon presence. Although the founder had strong experience in wholesale and B2B marketing, they realised their Amazon listings didn’t reflect the premium look and feel they intended. Once potential buyers landed on the listings, the disconnect between the brand identity and the product presentation made them hesitate at the final step of purchase.
What was going wrong?
The visuals on Amazon didn’t align with their brand identity
The product descriptions failed to clearly communicate the value of the products
The products were higher priced relative to the competition, but listings were lower quality
We guided KUSSHI through a tailored Amazon listing overhaul, focusing on refining both their visuals and written content to deliver a premium, trustworthy shopping experience. The process began by sharpening their brand story to emphasize authenticity and their female founded company values.
From there we designed a rich Amazon storefront, custom A+ Content and image galleries that visually reinforced KUSSHI’s premium positioning, pairing elevated design with strategic messaging. The updated visuals (covering several sub categories and product types) brought consistency across their listings and clearly reflected their high-end identity.
The results spoke for themselves. Within seven months, KUSSHI saw a 134% average increase in daily sales and an overall 111% growth in total sales. On their best-performing days, sales surged by an impressive 672%, reflecting the power of optimized content and cohesive branding. Perhaps most telling of the consistency and long-term impact, 204 out of 212 days showed positive sales growth, marking a 96% success rate. These metrics underscore how strategic brand alignment across visuals, copy, and A+ Content can directly drive performance and sustained momentum on Amazon.
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