At Creative House, we take a strategic, insight-led approach to content development. For Kippy, our process began with in-depth category research—diving into customer needs, the top selling features of the trackers. These insights informed a tailored content strategy built around a clear messaging hierarchy aligned to the Amazon shopper journey.

We leveraged Premium A+ content to clearly communicate product benefits through interactive carousels, a subscription guide, and a brand video. This was essential for educating shoppers on features like GPS tracking, activity monitoring, and safe zone alerts—turning technical details into everyday pet care solutions. We also optimised the Brand Store by modifying visuals with more CTA’s, enhancing navigation and making information accessible to remove barriers for shoppers.